ethical issues in marketing that has been practiced in malaysia

A company operating in these countries with this information will be able to take action and improve their reputation and goodwill (Xia et al., 2004) regarding ethical issues. Each society will have it own unwritten code of behavior. In addition, the fact that the prosecuting officers are seconded by the attorney general’s chambers (to where  they will  have  to  return for their career prospects), is another factor which affects the  true independence of the MACC. Market research has experienced a resurgence with the widespread use of the Internet and the popularity of social networking. Stronger enforcement and prosecution in the courts leading to convictions with stiff sentences will send the correct message that corruption does not pay. Given the improvements made by the judiciary and the courts, whereupon the targeted time for disposal of cases is 9 months instead of the many years previously, the truth should emerge in a matter of months. Demeaning references to races, age, sex, or religion. For over three decades, Tan Sri Yong has been associated closely with the Federation of Malaysian Manufacturers (FMM), and is currently its president. We investigate the company's ethics. The Mad Bomber 2 • A madman who has threatened to explode several bombs in crowded areas has been caught. Incomplete reporting b. It is based on extant literature and personal experiences and insights of the author about marketing practices in the region. Recent headline-making ethical issues, particularly those tied to discrimination and sexual harassment, have shed light on unethical conduct in the workplace and how these ethical lapses can permeate employee relations, business practices, and operations. To be socially responsible is when the organization is concerned about people, society and environment with whom and where it conducts business. The authorities cannot make him disclose the location of the bombs by conventional methods. 1. 5. sisli elektrikci. Thus, this paper aims at overviewing the evolution of ethics initiatives in the Malaysian public administration and some of the challenges it faced. The integrity pact requires tenderers to formally agree to ethical practices, and if they are subsequently found to have violated such practices, they will need to agree to a forfeiture of the performance bond. Other ICT issue that is serious to the Malaysian government is the piracy issues. This would allow the chief commissioner to be independent of the highest levels of the executive. Once appointed by the Agong, the removal of the chief commissioner should  no longer fall under the purview of the executive but determined by an independent tribunal or body to ensure his/her effectiveness and independence. Ethics in Business: Are we aware of the Iagos in our midst? What is the role of media and citizen journalism can play in instituting ethics in business? Malaysia did not contribute a lot to these matters worldwide but it is a huge concern to the Malaysian society. Tan Sri Yong Poh Kon’s views on business ethics in Malaysia. Ethical values are situation specific and time oriented. We use cookies to help provide and enhance our service and tailor content and ads. It is easier than ever before for companies to connect directly with customers and collect individual information that goes into a computer database to be matched with other pieces of data collected during unrelated transactions. The commitment of leadership of a company to ethics is important in setting the overall tone and environment for ethical business practices. Specifically, the chapter examines the differences in issues addressed by ethical marketing campaigns and presents examples of both branding and ethical marketing cases and research in relation to this interesting and diversified region. The said companies do not take into account the opinion of the community at all in their activities. On the back on these queries I interviewed Tan Sri Yong Poh Kon, Managing Director of Royal Selangor International Sdn Bhd, who continues to advise the government of Malaysia in very prominent capacities on this proverbial topic of ethics in Malaysia. What drives ethics in any business? One of the issues in marketing ethics is balancing the needs of customers with the needs of your business. In some countries, watchdog bodies are on the payroll of the government. Unfortunately, he has already planted the bombs and they are scheduled to go off in a short time. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region. Furthermore, three quarters of these complaints result in investigations, and when asked whether the ICAC has their confidence, more than 90 per cent  of the public say they do. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting. Tan Sri Yong has served as a board member of Bank Negara Malaysia, a member of the National Economic Consultative Council and as a founding commissioner of the Malaysian Communications and Multimedia Commission. The sad truth is, ethical fashion still needs a really great marketing campaign behind it in order to become the buzzword brands behind the movement want it to be. Data Collection and the Invasion of Privacy. It is a peculiar situation that in this country, through the licensing process, the mainstream media – press and TV – are owned by the political parties in the government. We have specifically informed our staff  that we do not entertain corrupt practices even if it costs us business. 9. What did you have to do in ensuring trust is built in your brand? [caption id="attachment_8222" align="alignleft" width="163"] By Firoz Abdul Hamid[/caption] In Hamlet, Shakespeare wrote “May one be pardon’d and retain the offence? 1996). The objectives may be noble, but given public interest, more details should be made available in a formal manner and at regular intervals. Whilst independent panels and boards have been established to oversee its operations, however, organisational/structural changes are required before it can be fully independent. To ensure ethical behaviour in public procurement, it is necessary for vendors/tenderers to sign an integrity pact prior to the bidding and awarding of projects. A good method to start is hiring and firing – the inability of MACC to hire and fire officers (this role is undertaken by the Public Services Department) affects its ability to perform and to sanction or promote its officers. As for taxation, the issue in ethics is that businesses should not be paying more taxes than what is required. Is Tesco ethical? 7. Ethical Issues in Marketing: The Context of Developing Countries Introduction: Marketing, in contemporary times, has seen a tumultuous change in the way it's conducted in developing countries. What must markets do in instituting sound ethics or is this an unattainable target? Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. However, education policy makers are currently absorbed in addressing a number of pressing issues in the education system with respect to quality and standards as we benchmark ourselves to international standards like TIMSS and PISA tests. (2005: 17) have appropriately defined marketing ethics broadly as “the systematic study of how moral standards are applied to marketing decisions, behaviors and institutions.” Notably, there has been less focus on the ethical considerations of governance. Nonetheless, it has been noted that limited studies have explored corporate governance outside the confines of legal perspective. In the early days of Hong Kong’s Independent Commission Against Corruption (ICAC) many letters alleging corruption were anonymous, but  now, by building up a strong reputation, the vast majority are complaints including names. 10. Ethical issues must be considered in all integrated marketing communication decisions. Have politicians, public and private sectors taken them seriously? Support us now with a donation of your choosing. In it’s most basic form, socially responsible marketing is taking moral actions that encourage a positive impact on all the company’s stakeholders, including employees, community, consumers, and shareholders. As the issued bonds appear to be guaranteed by the government, public funds were involved. Sovereign wealth funds –  The argument against these funds is that they distort the market and do not promote a fair playing field. Government-linked companies are often seen to be favoured. The Freelance Writer’s Guide to Content Marketing is packed with practical, actionable advice. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge. In the corrupted currents of this world, offence’s gilded hand may shove by justice, and oft is seen the wicked prize itself buys out the law.” (Hamlet act 3, scene 3). The opinions expressed are her own.). There have been numerous reports of direct advertisement targeting mothers across the world in countries such as Malaysia, South Africa and Ireland as a result advocacy groups and health organizations accused Nestlé of unethical methods of promoting its milk and demand the company to immediately stop its marketing strategies (Mcspotlight, 2002). In the 1MDB case highlighted, it appears that parcels of prime government land were not auctioned but transferred at prices that were below market value, hence public money was involved and the expectation is that disclosure is necessary. Or is culture impeding these countries from doing so? Role of media – Companies sometimes buy advertisement spaces in media. Some businesses are taking advantage of the air pollution– food delivery services that meet the needs of those staying indoors; ba… Your example of 1MDB is certainly one which would benefit from fuller disclosure. A much freer press and more liberal media licensing will also allow for better competition in presenting news which will, over time, lead to a more informed public that will not tolerate corruption as part of doing business. Their only concern is making profits. Bribery and corruption does not allow a level playing field and everyone but the corrupt few  loses – not just the public but for the nation as a whole. This would make the payment of taxes to be spread out evenly amongst the proper taxable persons. The lack of information to the public is among the reasons why corruption continues and education of the masses is not happening at the rate that it should. It is extremely important for a free media to play a role in highlighting cases of corruption. This task force comprises 9 private sector members and 21 of the top civil servants of the country. In such a scenario, where markets are artificially distorted, ethics could be compromised. Apart from education, I believe that professional watchdogs have a role to play in self-regulation of their profession, and citizen/community-based groups can also be powerful vehicles in ensuring ethical behaviour if they receive the support and mandate from the community/stakeholders they serve. Together with the Institute Integrity Malaysia we recommended that the ACA be made independent. Such news could potentially scare investors, so what should Malaysia do in highlighting soundness of ethics in its business environment? If the value is less than the cost, it’s unethical. Instituting ethics – Much has been spoken of bankers and their work culture towards governance and their compensation/incentive packages. Exploring Computer Ethics Issues in Malaysia Volume XI, No. As to the UK-based investors issue mentioned where there seemed to be no action taken, it is of course publicity that Malaysia could do better without. It identifies critical ethical principles relevant to the region from the perspective of Hinduism and Islam, two dominant religions. Have they been effective in addressing corruption in the public and private sectors in Malaysia? 6. The way a company conducts its market research these days can have serious ethical repercussions, affecting the lives of consumers in ways that have yet to be full… Copyright © 2021 Elsevier B.V. or its licensors or contributors. Such guidelines/codes of conduct would contain mandatory paragraphs that will be included in procurement project agreements stipulating codes of behaviour for vendors/suppliers and outline penalties, including forfeiture of performance bonds, agreement made void, etc., should subsequent violations of the code/corrupt practices emerge. Knowing him, he  will certainly  inject viewpoints regarding transparency in government projects and policy setting right at the highest levels before decisions are made and this will have long term benefits for the country. Forfeiture of performance bonds would be frowned upon by shareholders or stakeholders and should instil the discipline required for businesses to compete based on merit. This has led to self-censorship and suppression of  strong investigative journalism, and prevented unsavoury practices from being  brought to light as openly as it would happen in other democratic countries. You have built a strong brand based on trust. Southeast Asian news and musings, weekly, sorta. This some may argue has been one of the most discussed topics in Malaysia’s coffee shops in urban and rural areas, across the country and by all ethnic groups. An ethical marketing practice is one that makes honest claims. We were glad to note that the recommendation was accepted, and as a result the MACC was formed in 2009. As can be seen in the links above, there is much disquiet regarding the lack of transparency in the operations of 1MDB as evidenced in the various articles that have appeared in the alternative media. Data collection is often considered the first, and most significant, stage of marketing. Chief amongst them... Save my name, email, and website in this browser for the next time I comment. It is a credit to the government that it took the brave step of appointing the chairman of the Malaysian branch of Transparency International, Datuk Paul Low to the cabinet. Common Ethical Issues in Marketing. 8. It delivers the very latest best practices on finding high-paying clients and turning them into a regular paycheck. Ethics and bottom lines – Corruption distorts markets. Successful enforcement of the law requires qualified and resourceful enforcement officers backed up with competent prosecuting officers from the attorney general’s chambers. • Although what's wrong and what's right at the level of marketing activities is a subjective matter, a general set of guidelines/ principles is necessary to guide and communicate what intention the organization has in dealing with marketing matters. https://doi.org/10.1016/B978-0-08-100097-7.00003-9. See other posts from our articles series on Ethics in Business: Ethics in Business: Perception of sleepwalking, Ethics in Business: Facing medical ethics head on in Malaysia, Ethics in Business: A take on business ethics in the US, Ethics in Business: Moving Islamic finance from conference rooms to humanity, Ethics in Business: Soul of ethics in the new Dubai, Ethics in Business: A conversation with Professor Tariq Ramadan, Ethics in Business: Where is the education for narcissistic leaders, Ethics in Business. Can you realistically legislate ethics, or does ethics begin with the education system in a country? Learn how to become a profitable content marketing pro with the most comprehensive and up-to-date guide on the market today. Delivery Channels. Ethical marketing must be devoid of all forms of discrimination. uskuadar elektrikci Tan Sri Yong Poh Kon is managing director of Royal Selangor International Sdn Bhd, manufacturer and exporter of pewter products. PEMANDU, the government’s transformation unit, shared views on how Malaysia names and shames offenders. ScienceDirect ® is a registered trademark of Elsevier B.V. ScienceDirect ® is a registered trademark of Elsevier B.V. Such commitment to ethical business practices is translated into written codes of conduct or guidelines that determine how company employees should interact with external parties principally in the areas of procurement and sales. In 2007, he was appointed by the prime minister to be the co-chair of PEMUDAH, the Task Force to Facilitate Business, together with the Chief Secretary of Malaysia. Can there be convergence? 1. In the Malaysian case, the watchdog bodies are mainly appointed from civil society and are not on the payroll of the government. Tan Sri Yong Poh Kon, Managing Director of Royal Selangor International Sdn Bhd. Ethics is applicable across all sectors and for that matter, all aspects of life. 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