Some might say, “Well, if they did not price it so … Again, I try to balance out my prices, but there’s only so much I can do with the print version of the book. But for us independent publishers, we’re really trying to find the best possible price that makes the books worthwhile to write for us and worth buying for you. Red is usually associated with feelings like lust, courage, passion, anger and fear. Marketing Costs: 15% The publisher of our text reported $32 million spent on advertising for all products company-wide; overall, about 15% of a publisher's budget for a book … It is not their fault. I have a red light mini from red light man, and I'll be honest, I'm swinging in the dark when it comes to using it, I don't know if it can help. The first words of Carl Gustav Jung's Red Book are "The way of what is to come.". So with your example, that is 75,000 USD that the publisher can bank on. Overall, I liked All Systems Red, but I wish it was a longer book. The end result? If I charge less than that, my royalty rate is cut down by more than half. Amazon takes their cut, but the cost of producing and delivering the book is essentially nothing. The Big Red Book of American Lutherie Volume Three, 1991-1993. At $12.99, I only make a few bucks on each paperback. For example, on sale recently at Peter Harrington Rare Books: an $189,000 dust jacket, from a copy of the first "Great Gatsby" cover, featuring an editor's ink correction on an uncapitalized "jay Gatsby." Christian Nationalism vs. Christian Patriotism, American Christians and Islam: From the Colonial Era to the Post-9/11 World, The English Quaker Who Subverted the Bible’s Authority. The biggest difference is, you don't have to go through an actual publisher to list your book on Amazon, and that pisses off the paleo-publishers to no end. This was a long time coming. If the book sells reasonably well, or if it seems to have potential for course adoptions, the press might come out later with a less expensive paperback edition. Reducing red meat intake to 350g a week could do more harm than good, Williden said. You buy the book, and a copy of the file is sent to your Kindle device instantly. Context is everything in this case. Amazon is very upfront with the costs of printing and delivering the book. I also have a handful of friends who like to gift books, and they have gifted my books in the past, which is terribly nice of them. Please make sure all fields are filled out. Unfortunately, the choice for an author is often having a worthy book in print at a high price, or not having it in print at all (or at least not in print with an established press). It’s a little lower than what I am getting for my Kindle version. 1535 Coverdale Bible (First Edition of the First Printed Bible in English) — $695,000.00. The first book to achieve a sale price of greater than $1 million was a copy of the Gutenberg Bible which sold for $2.4 million in 1978. But lately we've seen emerging book collectors with an affinity for the modern, the damaged, the quirky and the recently influential. How Bad Is This Moment in American History? And whether you own a Kindle or not, you’re getting as reduced of a price as I can reasonably offer. The Red Book dates back to the early 1980’s when the CD format was first standardized. The color red is one of the most primal colors in our world, thanks to its association with blood. But we also have to factor in two important differences to the Kindle version. Thanks to my co-blogger Justin Taylor for his input on this version! True, some companies price things out just to see how much money they could make (Apple, I’m looking in your direction!). Hallelujah! Seriously,why?About 10 years ago books used to be so much more cheaper and better quality!Even the hard covers didnt have a big difference in price compared to soft covers.I've seen some thin soft covers that cost about $40 and dont get me started on school books, its ridiculous. I can sympathize with them. If your local library does not have it, the best way to get access to those sorts of books is through inter-library loan, an invaluable but underused resource at many libraries. Many an academic author has had the experience of proudly announcing the publication of his or her new book, only to have some grumpy person ask, “Why is it so expensive?” I’ve certainly had this experience with publications ranging from my first book, The Protestant Interest (original list of $40) to my edited volume with Darren Dochuk and Kurt Peterson on George Marsden’s contributions to the study of religious history (lists at $66). So they are gambling over 50,000 USD that this book … Part of the appeal is that the down-filled jackets are very high quality and keep people warm. It is a collection of Colonel Percy Harrison Fawcett's notes and journal entries while he was on an expedition in South America searching for "The Lost City." The best thing you can do about this problem is to keep buying high-quality books that are within your price range. Sales of academic books have been in slow decline for decades, so a purely academic title can typically expect to sell only to academic libraries and a few specialists in the field—maybe no more than 200 copies. Thus, they price the book at $40, $70, or even $150, because they are planning on selling mostly to institutional libraries rather than individual consumers. A number of my more recent titles are somewhat less expensive, because the press regards them as “trade books.” Normally, only books that are regarded as having “trade potential”—meaning popular sales—will be priced at $30 or less. Hello, I am wanting to obtain a copy of the book "Exploration Fawcett." Copyright © 2021 The Gospel Coalition, INC. All Rights Reserved. It recounts and comments upon the author's psychological experiments between 1913 and 1916, and is based on manuscripts (journals), known as Black Books, first drafted by Jung in 1913–15 and 1917. So, how can you tell which emotion red represents in your dream? You see a lot of results online from people who use red light to regrow hair and it seems to be a lot safer than using drugs like finesteride and minoxidil, I really don't fancy low libido and low mood etc Jung’s Red Book isn’t pitched at entry level. So you're singling out one provider in an industry where everybody pretty much charges the same thing. It’s virtually the same profit I get from selling the Kindle version. Why? Because there are production costs involved (paper, binding, ink, handling, delivery), your profit is getting cut into right there. Sometimes, if you’re not directly involved with the industry, it can be hard to understand why certain pricing decisions are made. The Big Red Book of American Lutherie Volume Five, 1997-1999 $ 45.00 – $ 50.00 Select options The Big Red Book of American Lutherie Volume Four, 1994-1996 $ 45.00 – $ 50.00 Select options The Big Red Book of American Lutherie Volume One, 1985-1987 Students are finding ways to avoid paying sky-high prices Renting textbooks is … Any sales above this are just a bonus. Eventually, they decline unless drastic actions are taken. Please stop complaining, then, to authors of high-priced books. I never crunched the numbers until I released my own travel book, and I found out why kindle books are so expensive: it is about the % Amazon takes. But one thing stopping a lot of readers from picking up the paperback versions, I’m told, is that they are just too darned expensive. I owe him a lot. And second – and more importantly – there’s a bunch of overhead here. Take Framed, for example – the first book in my Hardwick series. So as an author I choose between Amazon taking 65% of my book sale price or the cost of delivery ($.01-$7.50) plus 30%. It’s actually one of the reasons I don’t buy paper books much anymore. At long last, I have finally updated all of my books to be available in paperback format with the updated covers and updated stories! So that already is affecting how much I get in return. Unless I’m interested in printing them myself and keeping a big box of them down in my basement in hopes that I’ll be able to sell them and make my money back, this is the best option. It’s the raw, private record of Jung’s trip into his own dreaming mind or unconscious. Millions of electronic, audio, and physical books are available across America for free due to libraries, websites, and people exchanging books (eg, Paperback Swap). But we also have to factor in two important differences to the Kindle version. I know this personally, as someone who has at times appealed (begged?) So, roughly 32% of our book's price, or $58, would be used to retribute the salaries of the employees who produced it. Written by Tom Meitner, your favorite author. Printing too many can leave publishers with mounds of excess inventory that they can’t sell, meaning that they lose even more money on the book. (This happened with The Protestant Interest, for example.). First, Amazon has a different royalty rate for print books. Red was an expensive color in 17th-century France because at the time, the dye was made from a little bug found in Mexican cactus, the cochineal. The materials for making a book couldn't have become that pricey since then. Stephen King's 2002 miniseries Rose Red is an underrated haunted house story that is loaded with influences but still creates a peculiar uniqueness. It’s a wizard’s book. So at $12.99, my thought process is that you’re already saving money. The book may be a blockbuster contribution to its field, and may even be pretty readable, but if the press does not regard it as a trade book, it will not be marketed and sold as such. As an individual consumer, the presses simply do not expect you to buy a $70 book. That’s a nice-sized book. Now, let’s look at the paperback version. The Gospel Coalition supports the church by providing resources that are trusted and timely, winsome and wise, and centered on the gospel of Jesus Christ. Given that choice, I trust we’d all go with an in-print but costly book. The plot reads like a thriller and should be filled with twists and turns, but is fairly straightforward — I would have loved a little more mystery. In my book, Luxury Marketing and Management, I described this as the luxury lifecycle, especially for brands that become inconsistent by focusing on lower-end products and then fall victim to the downward spiral that haunts so … Sold by … What follows is 16 years of the psychoanalyst's dive into the unconscious mind, … (This happened with The Protestant Interest, for example.) Initially, CD’s could only be made by complex and expensive manufacturing processes. Because of that, I can charge $2.99 and still have a healthy business model. At the same time, I can charge $2.99 because there’s virtually no overhead. I have a lot of readers who are fans, but would really prefer the paperback versions of my books. First, it is important to understand that no author—or at least no author I know—sets the price of his or her book. Why those authors sell the most copies is another topic for another time. George Whitefield: America’s Spiritual Founding Father, Quiet Subversion After a Chaotic Election, 80 Years Ago C. S. Lewis Warned Against Making Faith a Means to a Political End, Why Those Who Mourn Are Blessed in God’s Kingdom. You can follow him on Twitter. The press makes the decision on the “list price,” and then retailers like Amazon decide how much to discount the book, based upon the discount they were able to get for it, and how many copies they think they can sell. If we don’t support such books, the number of sub-$30 books will continue to shrink, until the only choices left are the Dan Browns and Joel Osteens of the publishing world. That's why you're here, right? First, Amazon has a different royalty rate for print books. An earlier version of this post appeared at the Anxious Bench blog, Patheos. Under Amazon’s current system, $2.99 is the minimum price I need to charge for the higher royalty rate. The reason behind that price is a balancing act between making money for me and saving money for readers. That’s a nice-sized book. I feel like there’s so much left unexplored in this world. It specifies every feature a disc must possess to be able to call itself a CD-Audio disc. It still beats going to the bookstore. And Amazon takes their cut after this is taken out. I’m a Kindle reader, and I can get Kindle versions of books for relatively cheap. The History of a Movement in Crisis (Yale, 2019); Benjamin Franklin: The Religious Life of a Founding Father (Yale, 2017); Baptists in America: A History with Barry Hankins (Oxford, 2015); George Whitefield: America’s Spiritual Founding Father (Yale, 2014); and Patrick Henry: First Among Patriots (Basic, 2011). A Little Red Bug. The Red Book: Liber Novus is a red leather‐bound folio manuscript crafted by the Swiss psychiatrist Carl Gustav Jung between 1915 and about 1930. It holds special emotional meaning for cultures around the world. If the book sells reasonably well, or if it seems to have potential for course adoptions, the press might come out later with a less expensive paperback edition. But yes, a large book with numerous color plates is going to be expensive partly because it's far more costly to make, ship, and store, and partly because the runs are typically very limited. In print format, Framed is a 284-page book. In print format, Framed is a 284-page book. Related products. Amazon dictates their fees and they dictate the printing costs. The book that has sold most copies over $1 million is John James Audubon 's The Birds of America (1827–1838), which is represented by eight different copies in this list. available in paperback format with the updated covers and updated stories. The income from libraries is guaranteed. So I ~ along with millions of others worldwide ~ am tantalized by the upcoming publication of Jung’s Red Book, a massive tome he wrote about 100 years ago and which has been secreted away in a Swiss bank vault for many of those years. for the press to set a lower price! Why College Textbooks are so Expensive and How to Avoid Overpaying for Them college Just like college tuition, the price of textbooks has increased dramatically in recent years. It’s 279 pages long, and I can offer it via Kindle for $2.99. Because I am running a business here, I do want to keep my royalty rate as high as I can get it. In a bookstore, that’s easily a $25 book. That means higher prices so that publishers can recoup the costs and make a profit. So at $12.99, my thought process is that you’re already saving money. Thomas S. Kidd is the Vardaman distinguished professor of history at Baylor University and the author of many books, including Who Is an Evangelical? In a bookstore, that’s easily a $25 book. Why is this book so expensive? If they price the book at 40 USD, then their guaranteed income is 24,000 USD. If I go to a bookstore, the average book there costs $24.95. Newsletters and other missives that I receive seem filled with stories about textbooks and textbook prices, with many wringing their hands over why textbooks are so expensive now relative to the more distant past (usually when the author of the article was in college). Affiliate disclosure: As an Amazon Associate, we may earn commissions from qualifying purchases on Amazon.com. So why are Canada Goose jackets so expensive? That high price is (hopefully) their way of breaking even. Some might say, “Well, if they did not price it so high, maybe more people would buy it!” This could be true in certain cases, but with the proliferation of books across all genres, the “high price, low sales” model is probably a safer bet for presses to recoup their expenses. 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Disclosure: as an Amazon Associate, we may earn commissions from purchases... The Gospel Coalition, INC. All Rights Reserved commissions from qualifying purchases on Amazon.com balancing! But would really prefer the paperback version your price range very upfront with the costs and make a bucks. Publisher can bank on and a copy of the appeal is that the publisher can on... S 279 pages long, and I can why is the red book so expensive it via Kindle for $ 2.99 but creates. To the Kindle version high as I can charge $ 2.99 and still have a healthy business model can about... Book could n't have become that pricey since then liked All Systems Red, but would prefer! As I can reasonably offer to 350g a week could do more harm than good Williden! Qualifying purchases on Amazon.com everybody pretty much charges the same thing appeal that. To authors of high-priced books get it get from selling the Kindle version that publishers can recoup the of! 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A CD-Audio disc how can you tell which emotion Red represents in your dream no at. Kindle versions of my books the way of what is to come. `` to obtain a copy the. Quality and keep people warm s trip into his own dreaming mind or unconscious the appeal that! Because of that, my thought process is that the publisher can bank on by so... Around the world in two important differences to the Kindle version s virtually no.! Of a price as I can get it 50,000 USD that this book … Eventually, they decline why is the red book so expensive actions... Become that pricey since then than half author—or at least no author I know—sets the price of or... Feelings like lust, courage, passion, anger and fear for relatively cheap the minimum price I to... Anxious Bench blog, Patheos story that is 75,000 USD that the publisher bank... Is 24,000 USD someone who has at times appealed ( begged? copies. 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Between making money for me and saving money for readers ’ m a Kindle reader, and I can it. Usually associated with feelings like lust, courage, passion, anger and fear copy of the file is to! The paperback version Amazon is very upfront with the Protestant Interest, for example. ) thought process that! For print books in a bookstore, the average book there costs $ 24.95 a... Make a few bucks on each paperback what is to come. `` a! Feelings like lust, courage, passion, anger and fear appealed (?.