Nothing beats a hands-on demonstration of an innovative product. The Center for Exhibition Industry Research states that over 14,000 trade shows are held each year in the United States, Canada, and Mexico alone. Types of Exhibitions Trade Shows are b2b events. 1. Trade shows are one of the best venues to feature your latest cutting-edge product offerings. Trade shows can be used to generate buzz for a new product, for competitive research, and even for expanding your own professional network. Visitor Attendance. Getty. Utilizing the outdoors to conduct a trade show might promote product awareness and acknowledgment to amplified degrees because of the many benefits the outdoors can provide. Entrepreneur's ability to recognize unmet consumer needs and unique and unfilled market niches To understand industry and examine and analyze industry trends. Reading through this article you will get a fair idea about the advantages that you will be able to avail by participating in trade shows which will in turn increase your business and networking. Keep up to date with ETF events! Unlike other marketing activities, exhibitions and trade shows offer a wide platform for brands to showcase their products, services and communicate their key message to a more receptive audience. This is why they normally avoid attending large scale events such as these. Trade shows are particularly expensive. The four benefits listed above are some of the most lucrative trade shows have to offer, but they’re certainly not the only ones. Subscribe and be the first to get exclusive content, event news, marketing tips, exhibitor resources and more. Raise brand awareness. Virtual Trade Shows thus provide a rich and engaging platform for real-time marketing and lead generation activities without the hassle that comes with physical events- wading through crowded auditoriums, confronting steep event expenditures, putting up with logistical bottlenecks etc. If you are in the process of setting up a business in the gift and homewares industry, please email contact@agha.com.au or call 1300 441 384 to discuss your eligibility to attend an upcoming AGHA Gift Fair. Fashion Trade Shows 2020. Here are ten reasons why your company should invest in a trade show: 1. Examples of trade shows are CeBIT and Hong Kong Electronics Fair (computer industry). Virtual trade show events mean hosts and/or exhibitors can save a ton of money on travel, lodging, promotional items, and other costly expenses typically associated with trade shows. Why exhibitors attend trade shows and expos: 1. Virtual Trade Show Benefits and Advantages. trade shows in the marketing strategy was that of a selling medium. There was the business-to-business trade shows- whose exhibitions were in the areas of health care, computer products Danni Charis October 14, ... Trade shows are primarily beneficial for your business because aside from showing off your products because you have every right of doing so, ... especially if you are planning to pursue putting up a trade show. 10. Top 7 Reasons to Exhibit at Trade Shows Trade shows present the unique opportunity to build face-to-face connections, drawing from a targeted audience of … ETF is a full-service exhibition, trade shows & event organiser with over 35 years experience in creating and delivering award-winning experiences around the world. Exhibiting at trade shows is a tried and true way to reach potential customers. Trade Shows can be a excellent way for businesses to generate business and reinforce existing relationships with consumers, and if there is an exhibition for your business area, then you should genuinely think about the benefits of incorporating the price and resources into your advertising budget. Objectives of exhibitions: An exhibition is an important part of the promotional mix of industrial markets. 41 Trade Shows in Nigeria; Exhibition Name Cycle Venue Date; ASLMInternational Conferences on "Reshaping the Future of HIV, TB, Malaria, Flu, Neglected Tropical Diseases and Emerging Pathogens in Africa": every 2 years: Abuja Transcorp Hilton Abuja: Dec. 2020postponed ! The benefits of attending trade shows and exhibitions are numerous. Trade fairs and exhibitions play a respectable role in industrial development and of course in import and export businesses. A trade show is a great opportunity to raise brand awareness among industry professionals and the key decision makers that matter. Trade shows offer budget friendly solutions to market your brand and sell your product. A trade show is an event where goods and services in a specific industry are exhibited and demonstrated to other businesses. This will give them opportunities to learn about the competition and the market in general. World's largest business event platform, find all upcoming events, business conferences, trade shows, global seminars, networking meets and workshops. Trade shows can be significant events for businesses to promote their products and services. Through trade shows, companies can gather market intelligence on their industry. Discover the benefits of trade shows and how to convince your boss to give face-to-face events a shot! Companies in a specific industry can showcase and demonstrate their new products and services. All around the world, trade shows and exhibitions have been held for centuries, in different forms though, and the business keeps growing to a large extent. It’s always much easier to source fabrics and trims when you can see and feel the actual materials on the spot. Values. Trade shows are designed to let entrepreneurs meet many potential customers face-to-face in a brief period of time inexpensively. Cost Effective. This is up from 4,601 visitors in 2015. Trade shows are intimidating, especially for small-scale business and upstarts. 1) Showcase your newest products. Benefits and risks of trade shows and exhibitions. The reduced cost of virtual exhibiting allows many more exhibitors to participate, which increases the value of the trade … An exhibition is the same, except the audience is normally the general public. : COMPACK NIGERIAInternational Packaging Exhibition.COMPACK focuses primarily on the end-users of … Trade shows and exhibitions can be useful marketing tools; however, not all businesses benefit from them. Fairs had little impact on business activity till mid-seventies but with the amalgamation of Directorate of Exhibitions, Indian Council of Trade Fairs and India International Trade Fairs Organisation, the Trade Fair Authority of India (TFAI) was formed in March 1977 as an acceptance of the role of fairs and exhibitions in promoting trade and industrial activity. Browse and connect with visitors attending, participating exhibitors and view profiles of speakers and organizers. Exhibiting at trade shows offers several benefits to your business. Promote industrial progress in the field of horticulture and landscaping through an exchange of horticultural knowledge Photo 7. The first and most obvious advantage of virtual trade shows is that event hosts and/or exhibitors can save a lot of money on travel, lodging, promotional items, and other costly expenses typically associated with trade shows. Well, for one, there was an average of 5,211 visitors at the largest conventions and exhibitions in the United States for the year of 2016, according to the Professional Convention Management Association (PCMA). This article speaks mostly about what are the benefits to participate in any trade event and throws light over 10 reasons that will instigate you to mark your presence in trade shows and exhibitions. We will wrap things up by discussing a few of the top virtual trade shows that are happening in 2021. We look at the benefits of trade show exhibits and some of the more compelling reasons for exhibiting at a trade show. Manage, sell event tickets and promote your event on 10times.com Fairtrade changes lives by changing trade. Geared to artisans, craft entrepreneurs and visual artists and their associations, in developing and transition economies, the list of online sites provides information on networking opportunities such as international trade fairs, biennials and exhibitions, events, online links to … All of this depends on you choosing the right trade show for your company. We transfer wealth back to farmers and workers in developing countries who deserve a decent income and decent work. Companies utilizing trade shows and exhibitions as business development and marketing platforms with potential clients and buyers attending, is not a new concept at all. Exhibition is an important source of information in industrial buying process, and is second only to personal selling, and is way ahead of direct mail and print advertising in terms of providing information to the industrial buyer. From there, we will run through the benefits of virtual trade shows and discuss how SMBs can make the most of these online events. Involvement at trade shows creates many benefits for your company in the marketing world. According to the Center for Exhibition Research, there were approximately 9,400 B2B trade shows and exhibitions held in the U.S. in 2019, contributing $101 billion to the nation’s GDP. Generally trade shows are open to the public and are attended by company representatives and members of the press. By observing the booths of their competitors and examining their products, a company can obtain a better understanding of their position in the market and how to compete against their competitors in a better way. Trade shows and expos provide a great way to get your name out and let a very niche audience know about your brand. 3. Trade shows Exhibitions Newspapers The Internet Government agencies. AGHA Gift Fairs are trade only events restricted to genuine businesses in the gift and homewares industry only. What they fail to recognize is how in spite how expensive for rental stands service in Dubai , the benefits that trade shows give you far outweigh them. Key benefits of Fairtrade. If you are planning to promote your products or services, joining an exhibition or a trade show is a wise decision. Also, trade shows provide a captive audience. 2. B. There are tons of fantastic fashion industry trade shows 2020 around the world for fabric and manufacturer sourcing and for exhibiting your brand to potential buyers. PROMEXICO defines international trade shows as large events designed to facilitate commercial transactions between businesses from around the world and outlines many of the advantages of attending a trade show in its 2010 preparation guide. Exhibitions provided a natural and nearly perfect plat form for the delivery of solutions to the buyers. The Trade Show Advantage. These new virtual trade shows offer even more opportunity, with fewer costs and distractions. 88% participate in trade shows to raise awareness of the company and its brand. Below are 15 top reasons to exhibit at trade shows. We will discuss what exactly virtual trade shows entail before comparing them to traditional in-person trade shows. It is about weighing risk versus reward. To help you understand the reward, here are some of the top benefits of attending trade shows: 1. For example, visitors can view product demos, videos, chat with booth reps, flip through brochures, etc. … There were two different types of trade shows. Visiting a trade show is an investment. ... Benefits of international trade. , companies can gather market intelligence on their industry brand and sell your product exhibited and demonstrated other. Reps, flip through brochures, etc the buyers shows that are happening in 2021 general! 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