Microsoft Brand Illustrations
We partnered with Nidia Dias to create a multitude of abstract illustrations inspired by common topics surrounding the Microsoft brand. These were critical, yet abstract topics such as Inclusion, Diversity, Empowerment, Trust, Protection, Sustainability, Collaboration, Innovation, Transparency and many more.
Our goal was to explore how far we could push the use of the Microsoft brand colors along with these concepts. The effort yielded a lot of interesting results, some of which ended up part of the Windows 11 launch and our internal Security Summit branding.
In addition to abstract concepts, we also explored novel ways to represent the Microsoft logo, as well as topics related to Fluent UI.
‘Sustainability”
Explorations of “Trust”.
Security Summit
A sample from our collaboration with Studio Taktil and Zelig Sound that built on this aesthetic. Our objective was to create a graphics package for the Security Summit, an internal event focusing on furthering the security of our customers’ data.
Explorations on the topic of “Privacy”.
“Transparency”
“Transparency” in color
“Empower I”
“Empower III”
“Empower II”
“Flow”
“Protected”
“Productivity Cloud”
“Inclusive”
Thank you!
My appreciation to Nidia Dias for lending us her talent during this exploration.
Thanks also to Alexis Copeland for joining us on these explorations and providing input, as well as to Microsoft’s brand creative director, Sven Seger and his team.