Microsoft Design Reel
This montage below, titled "Designed with Love", is a celebration of the first 24 UX films we crafted with close collaborations with many independent artists and design studios from around the globe, as well as with our own in-house designers and animators. It features an original track made by Zelig Sound.
Across all of these films, we have tried to capture the soul of each experience we are showcasing. While the recipe for getting there isn't foolproof, it has generally been a mixture between brand expression, where the app icons, general palette, and parts of an app are celebrated, as well as abstracted and literal representations of key interactions of each experience.
IIf you want to read more about our creative process, please have a look at this article on UX Storytelling, and this one: “Materializing the intangible”, in which I break down the basic components of each film we created.
In the years in which we produced dozens of product films for Microsoft, we realized that the musical aesthetic of Microsoft Design began to naturally emerge.
While the partnership with Zelig Sound consistently elevated the overall impact of each and every film, it was clear that it was the coherence across the entire body of work that would have a powerful and long-lasting effect on the Microsoft brand.
This record was a fun celebration of this work, and featured artwork by SixnFive for Microsoft Surface.