When I first began exploring the possibilities of A.I. generated artwork, one of the first ideas that came to mind was the notion of brands leveraging this technology to create a custom logo for every customer. Each and every logo would not only be unique, but also speak to certain aesthetic preferences that each person would choose, or perhaps simply be presented with.

While I realize this task could be daunting, but the possibility of creating a brand expression that would resonate with each and every person on the planet is to exciting of an idea to leave behind.

Below are explorations of Google’s G using Mid-Journey.